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How to sell coffee and leather bags in Denmark



How do you sell coffee, leather bags and gemstones in Denmark? See how Danida Fellowship Centre supported two delegations of women entrepreneurs from Ethiopia in 2018.

With the help of Danida Fellowship Centre and Lisbet Fich, Networking Consultants, the Danish Embassy in Addis Ababa arranged two trade missions to Denmark for women entrepreneurs in 2018. The women entreprenuers are all menbers of the organisation Center for African Women Economic Empowerment (CAWEE),

Coffee promotion
The first mission included four women entrepreneurs, who came to Denmark to promote their coffee. See the video here:

While in Denmark, the coffee entrepreneurs visited Danish coffee roasters that could have an interest in importing green beans from Ethiopia. The coffee entrepreneurs arranged an Ethiopian coffee tasting ceremony at the Danish Coffee Festival in May 2018.

Following the trade mission, the Ethiopian women entrepreneurs and the Danish company, Impact Roasters, kept in touch.

Impact Roasters evaluated the four companies’ samples of both green and roasted coffee using the Specialty Coffee Q Grading Criteria. Later the Ethiopian coffee was tested by a dozen of their regular customers. The costumers gave the coffee outstanding scores.

The latest development of the story is that Impact Roasters met the four Ethiopian women entrepreneurs and CAWEE at the Embassy of Denmark in Addis Ababa to discuss their future collaboration.

Leather goods and gemstones promotion
The other trade mission for women entrepreneurs focused on promoting leather goods and jewelry and gemstones.

See the video from their stand at Copenhagen International Fashion Fair in 2018:

Prior to both missions, the women entrepreneurs were introduced to the Danish market by Lisbet Fich, Networking Consultants.

Danida Fellowship Centre assists the Danish Embassies with tailor-made capacity development programmes and activities in the priority countries.

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