In an era of increased mis- and disinformation, the communication of fact-based knowledge is essential if both the general public and policymakers are to make informed decisions.
This “Bridging the Gap. Research for the public” seminar for Danida supported researchers aims to bridge these gaps, pave the way for increased research and science reporting in the media.
Bridging the Gap is part of Danida Fellowship Centre’s Science engagement journey. If you have questions, contact event@dfcentre.dk
Latest update of seminar programme. 23 Feb 2026. Subject to change
Why care about communicating to the media & intro to news criteria
12.00 – 3.00 pm CET
Your experience with communication? Know your audience. News criteria: Making your climate research interesting for the general public. Exercise: Find your key message.
Facilitation by Lise Brix, Science Journalist at Videnskab.dk
How to write a press release and writeshop with individual mentor
12.00 – 2.00 pm CET: How to communicate, structure texts effectively, use of language, write your own press release.
2.00 – 5.00 pm CET (optional): Online 1-on-1 guidance.
Get your key message across. 1-0-1 mini interviews
Pick your slot (10 minutes each). 12.00 – 5.00 pm CET. Mini-interviews conducted by Mapie Mhlangu, Editor-in-Chief at Newzroom Afrika.
Press releases and the art of collaborating with the media
12.00 – 3.00 pm CET: General feedback, pitch your story (5 steps), ongoing collaboration with media (10 steps).
Strategic use of social media in research
12.00 – 2.00 pm CET: Why Social Media, translate technical research into accessible content, use LinkedIn/Research Gate.
Individual feedback to SoMe post & personal profile
Pick your slot. 12.00 – 5.00 pm CET. 1-0-1 feedback, 10 min each.
